Automate repeatable decisions, not just tasks

The highest leverage automation isn't doing the manual work; it's making the choice of what work to do and when to do it.

Selective Automation

Most people automate tasks: "send this email when X happens". This is helpful, but limited.

True efficiency comes from automating the logic: "if customer behavior matches Y, trigger the retention sequence, otherwise ignore".

Decision Systems

I build systems that reduce the cognitive load on the operator. When the decision is obvious, the execution follows easily.

Systems beat heroics every time.